Achievement unlocked! ? October is a big deal for us as it hallmarks our 10th year in business. We’re ready to celebrate! Each week on the blog we’re sharing top projects that have mused us from the inside out.
Congenital Heart Defects (CHD) is the #1 birth defect in America affecting 1 in 100 babies born daily. Babies a mere few days old undergo life altering open heart surgeries, some a moments after birth. More than half do not live to see there first birthday.
Kerrington’s Heart is a Kentucky based 501(c)3 that provides support to families affected by CHD. Their support to families range from: support groups for moms and dads, fuel accommodations to get to doctors appointments, care packages, room decorations and event fundraisers to help advocate awareness of CHD.
In 2013, Kerrington’s Heart sought a new way to fundraise for Kentucky families affected by congenital heart defects (CHD) by hosting a local fun run 5K event.
Its original location was at the former commonwealth stadium now renovated as Kroger Field. At that time, the fun run was the first of its kind as a sole fundraiser for Kentucky CHD families.
The initial idea was to showcase this was about CHD and that the location was at an iconic place, Commonwealth Stadium.
The tricky question was: how do you showcase CHD? Several suggestions were round tabled and the idea of being a ‘wild heart’ floated around and stuck. These kids uniquely had a not so average heart, they were in fact wild hearts. The heart-line inside the heart helped visually showcase this was about special types of hearts.
A different direction
The event was a success with several hundred in attendance. Once Kerrington’s Heart decided to continue with this fundraiser, another concept was brought by the board of directions to do a themed 5K event. The board decided on a superhero theme.
We created an event logo that incorporated some the initial elements of original design but with pop typography to better translate the superhero theme. By oversight of the race director and board of directors the event would be themed a specific superhero each event for variety.
This specific project had lots of timely moving parts specifically with printing. Items included: sponsor packet, race e-packet, race posters, race medals, race bibs, graphic banners and yard signs.
In 2019 the race expanded to both 5K and 10K with a kids super sprint and special CHD honorary kids run.
Website & Social Media
Although the website was originally designed on wordpress in 2017 it was permanently switched to a Squarespace platform.
Social media graphics were created to welcome teams that signed up to fundraise toward the 5K.
In 2017 Octane created more visual elements to showcase all the elements of the 5K ranging from the run/walk to costumed cosplayers and the ‘Kids Metropolis’ playing area with sponsored tables for kid activities.
The official race t-shirt changed each year per superhero theme.