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Meet Octane’s Summer Interns

From meet n’ greeting a range of professional artisans, building marketing plans, 1:1 skill setting and more, Octane’s Summer interns are making some serious moves!

Get to know them below…

#MoreThanGraphics #AmazingInterns #Growth #Network #Artisans

Meet Luke Taylor

Henry Clay High School – Liberal Arts Program

Likes: French Fries & Comics

Favorite Superhero: Nova & Batman

Dislike: Teen Titan Go! & New Thundercats Roar

Hobbies: Comics, Movies, Trumpet & piano

Career Aspirations: Computer Science, Graphic Design, or something related in those fields


Meet Noah McLellan

Lafayette High School – SCAPA

Likes: Art, visual art, animation, socializing, sketching, social media, movies, driving, sunsets, my friends, photography

Favorite superhero: Deadpool

Dislikes: Sour people, that feeling when you walk into a room with negative energy, people who bring down your energy, bad animation, art block, the relatability of mental problems on social media

Hobbies: Art, animation, drawing in cool breeze summer days, hanging out with my friends, driving to Louisville, the Law Of Attraction, shopping, creating

Career aspirations: Animator, have my own animated series, social media influencer, or both, online artist

 


Interested in being a summer intern in 2019? Email us for more info!

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Event Recap: 2018 Wild Hearts Fun Run Superhero 5K

Octane was super excited to be a part of this years Wild Hearts Fun Run Superhero 5K benefiting Kerringtons Heart Inc at Keeneland this year, sponsored by UK Healthcare and Cincinnati’s Children’s Hospital.

With over 600+ 5K participants and over 75 Super Sprinters this event was filled with superhuman abilities! The biggest part was fundraising $12,000 for children with congenital heart defects in Kentucky.

From caped crusaders to legendary heart heroes, let’s recap!

 


EVENT LOGO & BRANDING

Octane has designed this special event for Kerrington’s Heart since its conception in 2015. The organization chose a superhero theme because they believe that kids fighting and living with congenital heart defects are real life superheroes (and they are)!

For Octane this means pulling elements of comic book flair which was fun and challenging. Each year a different type of superhero was selected which means whole new color schemes and new artwork was created.  The traditional logo for the event focuses on a traditional comic pop art with a beating heart in the center.

This year theme: The Incredible Hulk featured in the recent Marvel Infinity Wars Pt. 1!

MARKETING

Before we settled on the Hulk we were still playing around with the latest Marvel film Infinity War Pt. 1 and wanted to incorporate that feel in the initial teasers of the event. Phase 1 began with the FB cover and phase 2 with the theme and updated website followed. New this year was our first ever 5K Photo Filter created for participants Facebook stories!

  

 

VENUE

Its first event held at the former commonwealth stadium brought a few hundred people together to support kids and families in Central Kentucky affected by Congenital Heart Defects. As the event grew we found that Keeneland was a better location logistically for both our families and our sponsors.

This year the crowd was OUT! We loved how the barns helped breakup the various activities and sections of the race (Registration, Kids Metropolis, Awards Stage). And the course is absolutely beautiful! THIS is Keeneland!

Credit: Adam Padgett Photography
Credit: Adam Padgett Photography

 

SIGNAGE, T-SHIRTS & AWARDS

This years theme was all about “Hulk Smash!” With that in mind we wanted all the awards to reflect the epic heroism of the Incredible Hulk.

All the awards of Best Superhero Boy and Girl were given hulk mugs with the event decal.

Earlier in the design process of the event, the race committee liked the idea of the rips and cracks of the hulk coming from his center, similar in mark to the hundreds of CHD kids and adults that have the iconic heart surgery scar across their chest, many enduring heart surgery within days after being born. The medals and t-shirts followed this design pattern with the iconic silhouette of the mean green machine.

All event sponsors were given autographed event posters from the Kerrington’s Heart Board of Directors as special thanks for supporting CHD families in Kentucky.

 

   

 


VENDORS

T-shirts Printing: 10th Planet
Medals: Always Advancing Medals
Printing & Signage: PrintLex
Event Design: Race Director Britney Howard & Committee
Venue: Keeneland
Event Photography: Adam Padgett Photography
Event Branding, Graphics & Social Media: Octane Design Studios

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Recap: Obtain Mini Conference

Many moons ago I had this idea that we should start an event for entrepreneurs. Finally in 2018 it HAPPENED!

The concept of the event is to provide networking opportunities and resourceful information that any entrepreneur could use at value to start or grow their own business.

So I began asking my friends that were each really good at a specific thing within there own businesses, if they’d talk about these skillsets in a group of 5-10 growing entrepreneurs. One by one they said, yes! With each yes I asked “What advice do you hope entrepreneurs obtain by coming to this event?”

Here’s your recap!

 


Event Logo & Branding

I knew initially that I wanted the word to be an action verb (as all conferences are typically) and I wanted it to still look similar to the branding of my company that was sponsoring the event. I started with “O” words that circle gaining new knowledge and then it hit me! Obtain, a lot like Octane. I ran the idea past my PR specialist, Samantha Johnson of SamanhattanPR. She liked the idea but couldn’t see the word used as a logo. I love bold typography and decided to go vertical with the word instead of the typical horizontal. The flame inside the block lettering of the O seemed to streamline the connection of Octane and Obtain so that it stands on its own.

It worked out so well on all the other branding across social media and the conference badges. I loved creating the DIY photo backdrop and with each answered “Entrepreneur Wisdom” response I was able to brand the speakers quotes not only across social media, but into a unique poster piece as well.

  .  . 

Venue

I had thought about amazing places to host it but when it all came to it, I knew that my fave place Pivot Brewing was truly the sweet spot to start small. Pivot was PERFECT due to the multi-functioning of the facility but also because I could offer them a unique experience of trying craft ciders. I’m a HUGE cider fan and Pivot is the only cider brewery in Kentucky!

There modern mesh of industrial chic decor makes me feel right at home and I knew once the evening crept in that the Edison bulbs in the community room would just “sing” in the space.

I love working with Bevin and ALL the staff at Pivot! Truly humbling people to ensure your event goes without a single hitch! What was super awesome was the bottled baby’s breath centerpieces we got to incorporate on our welcome / registration table and on the food table & barrels for decor.

 

 

Food & Decor

In the beginning I thought to go the catered route but I realized closer to the event it was way cheaper to use simple appetizers for guests that came early or on time.

After consulting with Shalon Thomas of Passionate Event Designs, I came up some simple solutions that I felt worked best and paired well with the free ciders each guest received with entry:

  • Shrimp Cocktails
  • Mini Assorted Cheesecakes
  • Italian Meats & Cheese Tray and
  • Chocolate Dipped Pretzels (made by Passionate Event Designs)

Shalon glammed out the appetizer table and I loved all the positive vibe details in the floral arrangements, she did a fantastic job making the space glamorous and inviting!

    

 

Speakers

The event speakers were not only dear friends but honestly they all responded after how humbling this experience was to give back in a way that helped others be successful. In the famous words of our Keynote Speaker, Chris Hudson of Life’s Journey Clothing, everybody “planted seeds” that night.

I’m so grateful to each of them for their time and talent:

Instagram Marketing for Growth: led by Michelle Franzetti of Franzetti Photography with Samantha Johnson of Samanhattanpr

 

Balancing it All: Nakia Coffman of Warner Bros. Entertainment & The Mixx Magazine

Entrepreneur Stories: Joi Starks & Angel Brown of Dee’z Bowties

 

Keynote Speaker: Chris Hudson of Life’s Journey Clothing

Entrepreneur Panelists: Tiffany Williams of Quality Tax Services, & Albert Shumake, aka DJ Always of Domestic Thuggin LLC

 .

 

This event taught me a lot but it was so rewarding seeing those that came leave such positive remarks across social media. I definitely want to host another one next year with some funding for business pitches!


Event Photography: https://franzettiphotography.client-gallery.com/gallery/obtain-2018 

VENDORS

T-shirts: Steven Coffman, SCprinting
Event Design: Shalon Thomas, Passionate Event Designs
Venue: Pivot Brewing
Event Photography: Franzetti Photography
Event Branding, Graphics & Social Media: Octane Design Studios & SamanhattanPR
Event Printing: Office Depot (Woodhill Drive Location)

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Hello 2018

I’ve officially completed the first week of 2018 and I’ve been doing quite a bit of purging, clean slating and then reconfiguring. I’ve noticed that right toward the end of the year the piles of trash and paper scraps have flooded my office floor. My desk is loaded with business cards and the occasional scattered brochures. It’s THAT time of year!

A New Year means new beginnings right? Out with the old and in with the new? I’ve been inspired by some amazing people in 2017 as I continue to “build up” in the New Year.

To help motivate myself I’ve candidly captured some wisdom from some of my fave creatives / business owners / colleagues to inspire/advise you to make 2018, your year! If you don’t know these powerful ladies, get to know them. Better yet, follow there success. I’m still learning from them.

Here’s to littering the floors more, breathing fully (metaphorically and literally because the flu is no joke this time of year) and laughing a lot louder in 2018.

 

Amanda Edwards
Baker & Owner, Adeline’s Cake Artistry, @akacakes

“Nature does not hurry, yet everything is accomplished.” -Lao Tzu

 

Michelle Franzetti
Photographer & Owner, Franzetti Photography, @m_franzetti

“Business Wisdom: find people who are smarter than you and figure out a way to work with them. Barter, trade, save up. Do whatever you have to in order to ensure you are working with people who are better than you. It’s the only way you will have the space you need to get better too!”

 

Tiffany Brannon Foreman
Speaker & Business Owner, Limitless Leaders

“Be humble in all that you do as your business will eventually reflect your inner true self. Do things for the right reasons.”

 

Machon Fogle
Stylist, Educator & Platform Artist, Hairapy by Machon, @choni_c_f

“Keep your blinders on, worry about you, your business, and being successful. Passing on some wisdom does not dull your shine at all.”

 

Samantha Johnson
PR Speciality & Owner, SamanhattanPR, @SamanhattanPR

“My Advice for 2018 is …no matter who you are, odds are you unintentionally think to prepare for the worst more times than not, but in 2018 try to ask yourself, “what’s the best that could happen?”

Ephesians 3: 20-21 in the Message: “God can do anything, you know—far more than you could ever imagine or guess or request in your wildest dreams! He does it not by pushing us around but by working within us, his Spirit deeply and gently within us”

Do the work. You literally have to stop overthinking and journaling and positive meme posting and just do the first thing. A lot of our answers come out in the movement, not in the brainstorm during a netflix binge. Write the next 20 lines or pages, contact the adoption center, take your health seriously, schedule therapy, record that podcast, audition for that film, go viral… do something toward your goals/happiness to force yourself to take the next step.

Get out of your own way and be great daily!”

 

Jacqueline Rowan
Owner & Blogger, Jrow Photography & Designs, @jrow_everything

“Starting a business can be an amazing fulfilling adventure but it will take time and patience to build the business of your dream. Don’t get discouraged if in the beginning things are slow or not going your way. Don’t quit! Keep going and remember that the world wasn’t made in a night… nor a successful business.”

 

Jessie Laine Powell
Jazz Artist, Singer/ Songwriter, JLP Music

“Don’t harbor unforgiveness. You immediately imprison your own heart. Forgive and set yourself free. This is true liberation.”

 

Tashari Berry
Financial Advisor, World Traveler & Owner, Tashari Financial Group LLC

“Successful entrepreneurs (online or brick and mortar): What’s your no.1 fear for you and your business?

Is it:
a) Revenue: How to increase profits while decreasing overhead expenses
b) Balance:  How to balance your business and personal life before you lose your cool.
c) Retirement: You don’t have a plan in place. All you ave is the business as your retirement plan. “

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LIT: The Miracle of Christmas

True Story: While reading a bible passage of the Christmas story to my kids before bed, an idea came to me. I was literally telling my kids that each time I reflect on the birth of Jesus and how it ALL came to be, I notice more subtle details that make this story more special than before. 

In our current message series at Crossroads Church called “Rediscovering the Wonder” the realization really hit me how awkward and random all these little events came to be to create the MOMENT we treasure each year. 
 
I sat there on the edge of my sons bed and just looked puzzled as they continued to ask me questions about the story. Finally when they realized I wasn’t responding, my middle son spoke up and asked “Where did you go?” And I stared at him for a second. 
 
Where did I go? I was replaying this random string of events in my head. How a young tweening adult was impregnated by God and living with all the fatal drama… how three old guys followed a star technically for years before getting to Bethlehem, wandering like groupies from city to city in hopes of meeting a king…. and how the lowliest class of people on earth were notified FIRST of this spectacle before anyone else. 
 
I mean, this is an impossible story. But in all of it, its proving God is possible. His works are real.
 
And I kept going. To the inn keepers that turned away Mary and Joseph not knowing what miracle and spectacle lay before them. In our modern day lives, am I the old inn keeper thats turning away the son of God? Am I missing the Moment?
 
Slowly my brain unravels this big idea: the miracle wasn’t the babe being born, he was coming with or without everyone else… the miracle is us listening and seeking something bigger and being present to witness something greater than our individual accomplishments. The miracle is listening to God’s desire for us, fulfilling the promise to Abraham from the near beginning of man. Immanuel; God with us. 
 
All these little scattered supposedly insignificant pieces brought together by a creator who knew it would all play out to those that are welcome to receiving Him. 
 
Am I receiving Him? Am I still seeking?
 
“Umm, MOM? Where’d you go?”
 
“Whoops, sorry. I literally just noticed something cool that I didn’t before.”
 
— 
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Octane Presents: The LexParty Project

“Just get the idea out so you don’t have to worry/stress about it anymore.”

I’ve recently listened to the words and advice of Tim Jones, Creative Director of Cornett at a local networking event at Pivot Brewing and this specific one stuck.

I love crafting. The idea of uplifting others is always a core denominator for me. But this specific idea keeps recirculating in my heart and I can’t keep holding onto it anymore!

Time to get it out!

Since the adoption of our son in 2012 I’ve gone the extra mile to make sure his little moments were just as meaningful as the big ones. I’ve seen countless unique birthday project organizations outside of Kentucky for foster kids and newly relocated families. At first I started crafting a few cards to parents that mentioned there child didn’t have any friends show up at birthday parties or a newly moved family that was just getting settled and the kid(s) needed some encouragement.

These moments resonate with anyone at some point in there life. And with all the wordly pressure to “fit in” I figure a few sheets of glitter and cardstock can make an impact with others in a dark or lonely place. Put that next to an amazing cake or a cool gift card and you’ve got a few extra smiles that wouldn’t have come any other way.

Keywords here: Positive. Vibes. Only.

So look out Kentucky! I’m rolling up my sleeves and partnering with multiple organizations across the Bluegrass to form The LexParty Project. A simple way to ‘pay it forward’ and inspire others! Click below for info or fill out the form to send a kid some encouragement in Kentucky.

Check it out here! 

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Easter Therapy: It. Is. Finished.

Finally…The finished product. For days I attempted to put something in this blank canvas. I asked for prayer and then it just flowed out of me as we approached Easter. It was meant as a social media giveway for Easter. As I read and reflected on the Torah during Lent the word ‘Panim’ kept replaying in my mind as I stared into the blank leafy canvas. What does it mean you ask? Panim is a Hebrew term meaning “to face” or to stand in presence of (referring to God).

The leaves transported me to the beauty of The Garden of Eden. Calm and serene. Lush and bountiful. I could feel His presence there. The more I studied Panim the more I was beginning to understand that this painting/ artwork /therapy  wasn’t meant for me to giveaway… it was meant for me treasure. What a beautiful reminder of the presence of God all around me. Inside me. Inside my children. Inside my Husband. Inside anyone.

Over the past months I felt a little lost. I had a miscarriage. I was pushing to lose weight (not knowing I was pregnant– yikes). I felt career pressure. My older kids were acting out …. and up. A lot of times I felt like retreating but didn’t really know where else to retreat. I talk to God and my husband daily but it felt like, at times, neither of them could really handle ‘one more thing’ from me. I assumed wrong.

I believe this was a spiritual reminder that all I need do, is seek Panim.

Wherever you are in process of Gods presence in your life, know that His presence is all around you. He overcame DEATH for you. His love runs deeper then the temporary fixes of today and tomorrow. Your burdens, are His too.

My hubby and I refer to our children as our ‘greatest adventures’. Deep down no matter what “short change moment” we feel we endure we know that Our Father’s greatest adventure, is always us.

For what is our hope, our joy, or the crown in which we will glory in the presence of our Lord Jesus when he comes? Is it not you?
-1 Thessalonians 2:19

#MSfamily #HappyEaster #Panim